GuideUpdated 10 September 20269 min read
How to add an AI chatbot to your website
What actually happens when you add an AI assistant to a site, what it costs, and the four decisions that determine whether it works.
Read the guideGuideUpdated 10 September 202612 min read
Running an AI chatbot without breaking privacy law
A practical compliance checklist for anyone deploying an assistant on a website — GDPR, the DPDP Act, and the AI Act disclosure duty that arrived in August 2026.
Read the guideGuideUpdated 10 September 20268 min read
Reducing support tickets without making customers angry
Deflection is easy to measure and easy to fake. How to tell the difference, and what to do about the questions that should never have been asked.
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From the blog
Arguments and analysis
Opinion keeps its original date, so it lives separately.
Post10 September 20267 min read
Article 50 applies to your chatbot, and probably not to you
The EU AI Act's transparency duty became applicable on 2 August 2026. It binds the vendor, not the business deploying it — which most vendors have not told their customers.
Read the postPost10 September 20266 min read
An answer you cannot check is a rumour
Why every answer carries the page it came from, what that costs, and the failure mode it does not fix.
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